Your All-in-One Planned Giving Marketing Center
Your legacy website provides donors 24/7 access to your information to fulfill their philanthropic needs.
From enterprise-level planned giving marketing websites for large organizations to more basic builds for smaller nonprofits and churches, our solutions deliver donors to your doorstep.
For organizations with well-established back-office planned giving operations.
Your donors are “there” every Sunday. Show them what planned gifts can do for them, and for the Church.
Developed by two Ivy Leaguers, University of Virginia Law Professor of Philanthropy, and a fundraiser who has raised hundreds of millions.
Did you know that annual gifts and major gifts go up when you have a planned giving program in place? Want grantors, grantees, sub-grantees and your board to take you more seriously? Just follow the step-by-step instructions in The Box.
The instructions are simply laid out that it carries no learning curve. It has all the content and tools you need — from what to mail, gift agreements, gift acceptance policies, evaluating your mission, approaching the best prospects, making the ask, and a lot more.
Don’t have time to implement The Box yourself? Ask how you can work with an approved coach.
The Box is now available with LegacyPlanner™ and LegacyOrganizer™
Cash is down, bequests are up. Motivate your donors to plan their will and invest their legacy in the cause they support the most.
7 Estate Planning Must-Have Tools
The LegacyOrganizer™ collects and organizes one's assets thus streamlining the visit with an attorney.
The LegacyPlanner™ creates a legal will in 50 states. Can be used as is or reviewed by the donor’s attorney.
Myths, Facts, Stats & Ruminations
Is Your Board Ready for Planned Giving?
How to Launch a Planned Giving Program
11 Proven Tips to Market Legacy Gifts
How Planned Gifts Work (videos, donor profiles, more)
For the Small Nonprofit: Planned Giving Micro Websites
Endowment Calculator (free)
Get the insider’s guide to planned gifts! You’ll better understand the upsides and downsides of gifting options. Available in three versions for:
Director of Development
American Friends of Soroka Medical Center
Pazit’s doctoral research explored how women become influential leaders on nonprofit boards. As she interviewed seasoned board directors, she found solidarity and inspiration from others who were, like her, juggling it all.
Exclusive interviews, tips, research, case studies and stories from nonprofit experts. Giving Tomorrow is the first and only magazine devoted to marketing planned gifts and blended gifts, so you can grow your nonprofit’s endowment — and your own fundraising career.
MOREPlanned Gifts Can Get Complicated. Marketing Them Shouldn't Be.™
Forget stiff, lifeless bios. Donors don’t leave legacies to titles—they give to real people. Warm, engaging staff bios build trust and spark connections before the first call. Keep it brief, add personality, and use a professional tone that reflects your mission. Include photos, credentials, and a fun detail or two. Your bio isn’t just an intro—it’s an invitation. Make it human. Make it memorable. Solid tips included.
Looking for fundraising inspiration? Meet William John Cameron—barefoot pioneer, entrepreneur, and big game hunter who offers timeless wisdom for nonprofits. “Money never starts an idea; it is the idea that starts the money,” he reminds us. Stop waiting for perfect conditions or budgets before taking action. And remember, “Thanksgiving is a word of action”—gratitude isn’t just seasonal, it’s strategic. Cameron’s life teaches us that great fundraising requires only two things: a compelling idea and the courage to act.RetryClaude can make mistakes. Please double-check responses.
Bequest marketing is the cornerstone of effective planned giving strategies for nonprofits seeking sustainable funding. Unlike complex charitable vehicles, bequests are accessible to donors of all income levels, requiring no immediate financial commitment while yielding gifts 200-300 times larger than lifetime donations. By implementing strategic bequest marketing through multiple channels, nonprofits can build lasting donor relationships and secure their financial future with minimal resources. Start with bequest marketing before exploring more complex planned giving options—it’s the simplest, most effective approach to legacy fundraising.
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